Advertising industry insiders now have one more reason to be excited about escalator handrail advertising (ADRail): EHC Global is now taking applications for distributors in major markets throughout Asia.
ADRail™ is featured in dynamic campaigns in such places as the Hong Kong MTR, Seoul Subway, and Japan Rail and has advertisers, the likes of: Coca-Cola, DHL, HSBC and L’Oreal singing its praises. EHC’s enthusiasm towards working with entrepreneurs and media contractors in making ADRail more widely available in transit systems, airports, convention centres and shopping centres is two-fold:
1) Bring awareness to the target product.
2) Create a niche within the advertising medium for a dynamic new mode of communication to the masses.
ADRail, quite literally, puts potentially millions of consumer’s hands directly onto its advertising messaging in high traffic locations each day. With ADRail, escalator riders are “in touch” with the message for up to 30 seconds – space can be utilized for short term ads, long term branding or public safety campaigns.
ADRail is applied on-site to existing escalator handrails by a trained technician in less than an hour and has been developed to ensure safety and reliability, not impeding escalator operation in any way.
Currently the world’s leader in the manufacturer of escalator handrails and numerous other lift industry components, EHC has patented escalator handrail advertising in several countries in Asia including China, Hong Kong, and Singapore.