ADRail™ – A Revolutionary Advertising Product Is Seeking Asian Distributors

Advertising industry insiders now have one more reason to be excited about escalator handrail advertising (ADRail): EHC Global is now taking applications for distributors in major markets throughout Asia.

ADRail™ is featured in dynamic campaigns in such places as the Hong Kong MTR, Seoul Subway, and Japan Rail and has advertisers, the likes of: Coca-Cola, DHL, HSBC and L’Oreal singing its praises. EHC’s enthusiasm towards working with entrepreneurs and media contractors in making ADRail more widely available in transit systems, airports, convention centres and shopping centres is two-fold:

1) Bring awareness to the target product.

2) Create a niche within the advertising medium for a dynamic new mode of communication to the masses.

ADRail, quite literally, puts potentially millions of consumer’s hands directly onto its advertising messaging in high traffic locations each day. With ADRail, escalator riders are “in touch” with the message for up to 30 seconds – space can be utilized for short term ads, long term branding or public safety campaigns.

ADRail is applied on-site to existing escalator handrails by a trained technician in less than an hour and has been developed to ensure safety and reliability, not impeding escalator operation in any way.

Currently the world’s leader in the manufacturer of escalator handrails and numerous other lift industry components, EHC has patented escalator handrail advertising in several countries in Asia including China, Hong Kong, and Singapore.

EHC Expands To Singapore – Signs Licensing Agreement With Ele-Source

EHC is pleased to announce that they have signed an agreement with Ele-Source Pte. Ltd., of Singapore as an EHC Licensee. Ele-Source will sell and distribute EHC products and services in the countries of Singapore and Malaysia.

Ele-Source has been active in the lift industry in South-East Asia since its inception in 2002 and currently supplies a wide range of escalator and elevator components. One of Ele-Source’s major successes has been in the field of Elevator Electronics where they have established themselves as a leader in their market. Ele-Source’s principals have more than 30 years of combined experience in the lift industry.

EHC’s distributorship and licensing program was conceived in Europe in the mid-1990s and has met with a great deal of success. “Ele-Source will be our first Distributorship / Licensee in Asia and will follow a business model which effectively establishes a full EHC product and service depot in the territory. EHC’s new Singapore/Malaysia Depot will be a one-stop shop for handrails, rollers, D-Flector escalator safety brushes and field splicing services allowing our customers to benefit from purchasing EHC high quality, on-time products, while receiving local support and services from our new partner,” said Mr. Patrick Bothwell, General Manager of EHC’s Japan office.