Tag: canada

EHC Hosts International Innovation Summit

On June 21st, EHC headquarters in Oshawa, Ontario, Canada hosted International Marketing Consultants from the Ministry of Economic Development and Innovation. The visit was part of an Innovation Summit put on by the City of Oshawa. The visiting marketing consultants came from across the globe, including Beijing, London, Los Angeles, Mexico City, Munich, New Delhi, Paris, Shanghai, and Tokyo.

The tour showcased EHC’s industry-leading innovation and manufacturing expertise. The consultants were given a firsthand view of the stark contrast between the manufacturing methods of a conventional rubber type escalator handrail and EHC’s innovative thermoplastic urethane handrail – NT. In particular, the consultants were interested in all the eco-friendly aspects of NT and the ability to apply custom messages to the handrail. Both of these features are only possible with NT handrails – not rubber handrails – since NT can be recycled and manufactured into any custom colour.

As quoted by Jeno Eppel, President of EHC Global: “NT handrails are truly an innovation in the escalator industry. For decades they have been made from black rubber – like car tires. Imagine if one day you could obtain pink thermoplastic tires for your car. EHC has made it possible for building owners to specify pink handrails for their escalators.” EHC recently supplied 13,000m of custom pink handrails for the Chongqing Subway.

Lays ADRail Installation

Lays Potato Chips illustrates the fundamental ingredient in their product – potatoes! The potatoes are “sprouting” out of a real potato plant at the bottom of the escalator. Clever use of additional props that complements this visually stunning ADRail campaign. Check out the video to see the Lays ADRail installation at Yorkdale Mall in Toronto, Ontario.[wpvideo pwoN6iOV]

EESFC Inaugural Toronto Harbour Cruise – Don’t Miss Out!

The Elevator Escalator Safety Foundation of Canada Inaugural EESFC Toronto Harbour Cruise Hosted by EHC Global, Inc. and GAL Canada

Thursday, June 4th, 2009, 7:00 to 11:00pm.

– Boarding begins at 6:30 p.m.

– Dinner and Cruise from 7:00 to 11:00. Disembark by 11:30pm.

Because space is limited, registration is required!

Ticket Cost: $150 per person

Sponsorship Levels:

Platinum Level Sponsor – $1,000 Includes Four Harbour Cruise Tickets

Gold Level Sponsor – $500 Includes Two Harbour Cruise Tickets

Silver Level Sponsor -$250 Includes One Harbour Cruise Ticket

EHC Global Playing Its Part To Reduce Hunger In Canada

It is said that five million (or one of every six people) in Canada, lives in poverty. The Canadian Medical Association Journal reported, from a study done some years ago, that single parent families were identified as one of the most pronounced groups affected by hunger.

EHC Global has been doing its part for the past six years, to reduce the number of persons who experience day-to-day hunger, by donating literally tons of food to various charitable organizations. This year is no exception. The staff of this global escalator components manufacturing company gave 2,626 pounds of food as well as a large quantity of clothing and household items. This year’s beneficiary was Denise House, an emergency shelter for abused women and their children.

Coordinator of the Food Drive, Yolanda Sabadin said “I would just like to thank everyone who helped… whether it was in the area of donations, packing or transporting the items, without everyone it would not have happened.”

Since its inception, the Food Drive has contributed over 12 tons of food. President of the company, Jeno Eppel, says he is “pleased to see the dedication shown each year to this worthy social cause. A part of our vision, as a global company, is to contribute towards making our world a better place.”

ADRail™ Making Its Canadian Debut At The CMA’s 2008 Convention In Toronto

EHC Global, the world’s leading escalator handrail manufacturing company, has chosen Toronto’s CMA convention at the MTCC May 12 – 14 as its location for the product launch of ADRail™ in Canada. ADRail™ is already actively installed in major airports and transit systems throughout Europe, Asia and most recently, escalators throughout London’s Heathrow Airport.

ADRail™ is a patented advertising medium designed for escalator handrails. This unique application is every advertiser’s dream, accomplishing message views to a captive audience for 30 seconds – the same length of time used for television commercials. ADRail™ (www.adrail.com) has been engineered to be applied on-site to existing escalator handrails in less than an hour, by one trained technician. This temporary film can be used for any campaign length – a couple of days for an event; a standard 4 or 6 week ad campaign; or a long term branding campaign for a year or more.

Advertisers looking for ways to represent their brand in a fresh out-of-the-box medium to consumers, are sure to find ADRail™ a part of the industrial revolution leading the way through the current marketing landscape. In North America, approximately 245 million people ride escalators every day.

ADRail™ is safe for the escalator and the escalator passenger – having passed rigorous testing and behavioral studies in Canada, USA, Germany, Japan, and the UK. The specialized film has been engineered by EHC to be applied without causing damage to the escalator or the escalator handrails.