HSBC launches a huge ADRail campaign throughout shopping malls in Istanbul, Turkey — 60 escalators over 18 months!
Tag: turkey
HSBC Ads On Escalator Handrails
EHC is pleased to announce that their exclusive ADRail licensee, Gemalmaz, has signed an agreement with HSBC to install escalator handrail advertising in several malls throughout Turkey. The campaign will run on approximately 60 escalators.
Turkish Patent # 2002/01991 Granted To EHC – Applying Advertising To Escalator Handrails
EHC (Escalator Handrail Company – founded by Ronald H. Ball) has been granted Patent #2002/01991 for applying film to escalator handrails for the purpose of advertising.
Application Date: August 13, 2002 and granted on August 22, 2005