EHC Global, innovators of the popular escalator handrail advertising medium, ADRail™, has appointed a Project Manager in China – Eric Fan.
Eric will play an integral role in the expansion of ADRail. EHC holds worldwide patents for escalator handrail advertising and has begun to establish licensing agreements around the world. In this new position, Eric will facilitate similar agreements throughout China in various airports, transit systems and shopping malls. In China, EHC has been granted Patent # ZL00805657 for applying advertising to escalator handrails.
Before joining EHC, Eric worked at Shanghai Blu Inc Advertising Co., Ltd as the Deputy General Manager where he was responsible for working closely with the GM to plan and implement company strategies and manage all activities of the business.
“Eric’s background and experience will be a great asset to EHC and will help to chart the path for ADRail in a market where approximately 700 million people ride escalators each year. There is a huge potential for this medium in China and we are pleased to have Eric on our team”, said Shan Wei, Deputy General Manager of EHC Shanghai.
Eric has spent the last 8 years of his career in Marketing and holds a Masters degree from Shanghai JiaoTong University.