“We’ve been really impressed with the Handrail proposition and will be closely watching this media in the near future with the expectations being that many more brands in the UK will realise its full potential. To be able to communicate to consumers within such a close proximity to point of sale should not be underestimated.
The project has been handled with exactly the correct attitude by Publicis-Blueprint and I have been massively impressed with the guidance, attention to detail and feedback that we have had during and after the Dettol project. Results speak for themselves, but it hard not to be impressed with how they have taken this on.”
-James Berry, Trading Manager, ZenithOptimedia UK
