February 2, 2019 (Oshawa, Canada) ─ EHC Global (EHC), a leading manufacturer of handrails, rollers, composite steel belts, and components to the vertical transportation industry, is pleased to announce Nissan Canada Inc. (NCI) implemented EHC’s ADRail™ escalator handrail solution to promote the Altima sedan brand at the 2019 Montreal International Auto Show (MIAS). NCI is the Canadian sales, marketing, and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc.
The MIAS show, produced by Montreal Automobile Dealers Corporation in collaboration with Montreal Gazette, took place from January 18-27 at the Palais des congrès de Montréal in Montréal, Quebec, Canada. The installation of the ADRail™ campaign was managed and executed by Time2Ad Inc., EHC’s Canadian ADRail™ licensee.
ADRail™ has been specifically developed by EHC for escalators and moving walks and consists of a custom graphic film applied directly over the handrail by a qualified installer. ADRail™ features an antimicrobial surface and is ideal for short-term advertising, branding, and safety awareness campaigns. ADRail™ also provides a source of ancillary revenue for building owners, property managers, and event organizers.
Many leading car brands have implemented EHC’s ADRail™ escalator handrail campaigns throughout the world including Audi, BMW, Mercedes-Benz, Porsche, Range Rover, Land Rover, Smart, Suzuki, Nissan, Kia, Toyota, and Mazda.
About EHC Global Inc.
Established in 1977, EHC Global Inc. (EHC) is a leading manufacturer of handrails, rollers, and lift components for escalators, elevators, and moving walks. Each day, EHC helps millions of people all over the world move safely and comfortably in convention centers, public transit systems, shopping centers, airports, office buildings, hospitals, condominiums, and other urban spaces. EHC is committed to developing sustainable solutions that optimize safety, enhance value, and meet the challenging demands of OEMs, designers, building owners, and facility managers. To accomplish this, EHC employs top material scientists and engineers and continues to invest in R&D, product development and next-generation polymer and composite extrusion technology. EHC has manufacturing and distribution facilities in Canada, Germany, Spain, France, Brazil and China and a global network of sales offices including Mexico, Slovakia, United Kingdom, and the USA as well as EHC partners in all major markets globally. For more information about EHC, visit www.ehc-global.com.
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Media Contact:
John M. Calderon
Director of Marketing
EHC Global
1287 Boundary Road, Oshawa, ON L1J 6Z7 (Canada)
O: 905-432-6600, Ext. 217
M: 647-456-7547
www.ehc-global.com
john.calderon@drakaehc.com
