FOR IMMEDIATE RELEASE
March 26, 2018 (Oshawa, Canada) ─ EHC Global (EHC), a leading manufacturer of handrails, rollers, composite steel belts, and components to the vertical transportation industry, is proud to announce The Mark Motors Group has implemented EHC’s ADRail™ escalator handrail solution to promote the Porsche luxury brand and engage attendees at the 2018 Ottawa Gatineau International Auto Show. The annual auto show took place between March 22-25 at the Shaw Centre in downtown Ottawa, Canada. The Mark Motors Group is one of Ottawa’s premier luxury car dealerships, representing prestigious brands such as Audi and Porsche. The installation of the ADRail™ campaign was managed and executed by Time2Ad Inc., EHC’s Canadian ADRail™ licensee.
“We are excited about the new redesign of the 2019 Porsche Cayenne, and love the innovative nature of the ADRail™ escalator handrail wrap,” said Liza Mrak, Mark Motors Group Executive Vice-President. “This eye-catching ad is strategically located on the escalator leading into the Porsche section to ignite interest and drive car-enthusiasts into our display.”
ADRail™ has been specifically developed by EHC for escalators and moving walks and consists of a custom graphic film applied directly over the handrail by a qualified installer. ADRail™ features an antimicrobial surface and is ideal for short-term advertising, branding, and safety awareness campaigns. ADRail™ also provides a source of ancillary revenue for building owners, property managers, and event organizers. To date, EHC and its global network of licensees have completed thousands ADRail™ installations worldwide and has worked with leading car brands including Audi, BMW, Mercedes-Benz, Porsche, Range Rover, Land Rover, Smart, Suzuki, Nissan, Kia, Toyota, and Mazda.
About EHC Global Inc.
Established in 1977, EHC Global Inc. (EHC) is a leading manufacturer of handrails, rollers, composite steel belts and components for escalators, elevators and moving walks. Each day, EHC helps millions of people all over the world move safely and comfortably in convention centers, public transit systems, shopping centers, airports, office buildings, hospitals, condominiums, and other urban spaces. EHC is committed to developing sustainable solutions that optimize safety, enhance value, and meet the challenging demands of OEMs, designers, building owners and facility managers. To accomplish this, EHC employs top material scientists and engineers and continues to invest in R&D, product development and next-generation polymer and composite extrusion technology. EHC has manufacturing and distribution facilities in Canada, Germany, Spain, France, Brazil and China and a global network of sales offices including Barbados, Mexico, Slovakia, United Kingdom and the USA as well as EHC partners in all major markets globally. For more information about EHC, visit www.ehc-global.com.
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Media Contact:
John M. Calderon
Director of Marketing
EHC Global
1287 Boundary Road, Oshawa, ON L1J 6Z7 (Canada)
O: 905-432-6600, Ext. 217
M: 647-456-7547
www.ehc-global.com
john.calderon@drakaehc.com
