This ADRail campaign markets Dettol’s “No Touch Hand Wash” on escalator handrails at Lakeside Shopping Mall in the United Kingdom.
Month: September 2010
Westfield London Shopping Centre Testimonial
“We worked with ADRail as part of our advertising for the grand opening of our latest Gym in Westfield London. ADRail worked very closely with ZIP design, our creative agency, to ensure the best outcome for this promotion.
ADRail installed our designs onto two external escalator units with care and precision and the marketing power of this installation was phenomenal, where a large volume of traffic engaged with the advertising.
The work looked great and withstood the elements of the changing London seasons. Handrail advertising is certainly something we will look at for future promotion.”
-Richard Hilton, Managing Director, Gymbox
“Activating the escalator handrails on the external escalator units at Westfield London has been an effective and interesting way of getting an important message across to our guests.
The wraps look stylish and professional and our guests are intrigued and delighted by this media in a place they least expect it.
All the people involved in installing the ADRail were extremely professional and made the process slick and easy. They are a pleasure to work with.”
-Lucy Thomas, Project Manager, Westfield London
ADRail™ Agreement – Cravo & Canela Comunicaḉᾶo Ltda., Brazil
EHC is pleased to announce the addition of Cravo & Canela Comunicaḉᾶo Ltda. as our newest ADRail licensee. Cravo has the exclusive rights to ADRail (escalator handrail advertising) in Brazil.