EHC Global, the world’s largest escalator handrail manufacturer is pleased to announce that they have signed an exclusive licensing agreement with AdOnsite to sell their patented escalator handrail advertising technology (ADRail™) throughout the Netherlands.
The partnership was announced during MARCOM where ADRail was introduced to hundreds of prospective Dutch advertisers. With the current economic climate, property owners are looking for new revenue opportunities and advertisers are looking to focus their advertising dollars on new media, especially near, or at the point of purchase. ADRail meets all of those needs as escalators are located in high traffic locations – shopping malls, airports, transits and convention centres.
EHC Global developed and Patented (EP1152971 – granted September 1, 2004) a specialized pressure sensitive adhesive film, using 4-coulor process digital printing, that can be applied to existing escalator handrails by AdOnsite.
Over the past 12 months, EHC Global has established a number of ADRail™ licensing agreements around the world including: USA, Canada, Spain, Portugal, Israel, China, and Japan.
“We are pleased to have another major European market available for advertisers to capitalize on the significant brand recall that ADRail™ offers. Forward-thinking entrepreneurs know a good business opportunity when they see it, and are getting in line to distribute ADRail™” said Jeno Eppel, EHC President.
“EHC holds over 20 worldwide patents for advertising on escalator handrails. With more than 400,000 escalators in the world, we continuously review applications by companies who want to acquire a successful turn-key operation. AdOnsite is a great partner for EHC in the Netherlands – they have a loyal customer base and a desire to introduce innovative advertising mediums to them.”
