ADRail™ – A Revolutionary Advertising Product Is Seeking Asian Distributors

Advertising industry insiders now have one more reason to be excited about escalator handrail advertising (ADRail): EHC Global is now taking applications for distributors in major markets throughout Asia.

ADRail™ is featured in dynamic campaigns in such places as the Hong Kong MTR, Seoul Subway, and Japan Rail and has advertisers, the likes of: Coca-Cola, DHL, HSBC and L’Oreal singing its praises. EHC’s enthusiasm towards working with entrepreneurs and media contractors in making ADRail more widely available in transit systems, airports, convention centres and shopping centres is two-fold:

1) Bring awareness to the target product.

2) Create a niche within the advertising medium for a dynamic new mode of communication to the masses.

ADRail, quite literally, puts potentially millions of consumer’s hands directly onto its advertising messaging in high traffic locations each day. With ADRail, escalator riders are “in touch” with the message for up to 30 seconds – space can be utilized for short term ads, long term branding or public safety campaigns.

ADRail is applied on-site to existing escalator handrails by a trained technician in less than an hour and has been developed to ensure safety and reliability, not impeding escalator operation in any way.

Currently the world’s leader in the manufacturer of escalator handrails and numerous other lift industry components, EHC has patented escalator handrail advertising in several countries in Asia including China, Hong Kong, and Singapore.

EHC Achieves ISO14001 Certification

SGS recently certified EHC Global’s Head Office located in Oshawa to the ISO14001- 2004 Environmental Management System Standard for its commitment to meeting environmental standards.

“We have always been dedicated to becoming environmentally sound and helping make our community a healthier place to live. This year, those efforts have been formally recognized by bringing in SGS. I am tremendously proud of our staff’s commitment to making the world a better place.” Jeno Eppel, President

One of the many changes EHC invested in was finding ways to reduce usage of Isocyanates – toxic substances that have the potential to harm humans and the environment. The result has been a reduction by 92% in their Oshawa facility, so far, and plans are in progress for complete elimination. In addition, overall usage of VOC solvents has been reduced by 25%. By using more environmentally friendly materials, EHC is focused on achieving a healthier work environment.

“The diversion of tonnes of waste from landfills each year is a direct result of EHC’s ongoing commitment to the environment by utilizing all the resources available, including the recycling of almost all our major components” Duane Cook, EHC’s Environmental Manager.

This certification represents just one aspect, albeit an important one, of EHC’s continued commitment to provide products that are not only environmentally safe but offer cost-effective solutions. Realizing the long-term implications of rising fuel and energy costs in general, EHC has taken the necessary steps to mitigate energy inefficiencies in hopes to offset the increased expense and avoid burdening customers with additional costs. Says Eppel, “We believe the extensive environmental and conservation measures we have undergone in recent months, reinforce that commitment. To keep our commitment top of mind, we are celebrating with all of our staff on July 17th with a tree planting ceremony at our Head Office in Oshawa.”

EHC is now looking towards products of the future – new materials and ways of manufacturing that use less material overall.